The latest trend in technology isn’t about the flashiest features or the sleekest design. Instead, it’s all about embracing simplicity. Enter the Boring Phone, a new flip phone that’s turning heads and capturing attention, not for its bells and whistles, but for its lack thereof.

Collaborating with Heineken beer and fashion retailer Bodega, the Boring Phone made waves at Milan Design Week, sparking conversations and challenging the status quo of smartphone dominance. This seemingly featureless device has become the poster child for a new wave of “dumbphones” that are gaining popularity, particularly among younger demographics eager to disconnect from the constant stream of data and distractions that come with smartphones.

The shift towards these minimalist devices reflects a broader trend among Gen Z, who are increasingly skeptical of the invasive nature of modern technology. Fueled by TikTok influencers rallying under the #bringbackflipphones hashtag, the movement towards “offlining” or digital minimalism is gaining momentum.

Notably, Gen Z’s dwindling interest in social media further underscores their desire to reclaim control over their attention and data. Unlike previous generations, who have seen their social media usage steadily climb, Gen Z is bucking the trend, signaling a cultural shift towards mindful tech consumption.

In a world where being “cool” often means being constantly connected, the irony isn’t lost on many that simplicity is now the ultimate status symbol. Suddenly, the idea of owning a featureless flip phone isn’t just practical—it’s downright chic. (And as someone who’s now feeling a pang of envy towards their grandmother’s retro device, I can’t help but wonder if I’m missing out!)